Features database:
Feature tracking – because knowledge is power

Tracking future editorial features and identifying publicity opportunities are the foundation of every media relations campaign. The sooner you know the timing, the subject and how the magazine will tackle it, the better you can get the right information, to the right person, at the right time.

We use our proprietary international features database to do this. Working from magazines' published features schedules, backed by daily contact with the media, we log feature data by key fields such as subject, deadline and writer - all fully searchable by our account handlers.

If you want to know who's writing about digital workflow in Denmark or finishing in France next month - just ask us!